A more creative world is a more sustainable one
Cesareo, Amatulli, Peluso & De Angelis — Journal of Marketing Research, forthcoming
A research initiative
A Demand-Side Model for Measuring Sustainable Marketing Value
SUSTEquity studies how customers actually perceive companies' sustainability initiatives — and how those perceptions translate into value.
83%
Deloitte Survey · 2025
of companies increased their investments in environmental and social initiatives in 2025 compared to 2024 — and 14% by more than 20%. Yet despite growing interest and spending, companies still struggle to understand how their customers respond to these initiatives.
How it works
From listening to value
Listen
A model that asks the crucial question
How are our sustainability initiatives actually perceived by our customers?
Measure
A science-based method
We collect customer data, analyze it rigorously, and convert results into strategic insights.
Link to value
A measurable competitive advantage
Bridge the distance between what your company does and what your customers value.
Mission
Bridging what companies do and what people recognize
SUSTEquity fills a critical gap in the sustainability measurement landscape. It translates corporate efforts into tangible insights about perception and value creation, bridging the distance between what companies do and what people recognize, believe, and reward.
Developed within the academic community but designed for real-world application, SUSTEquity stands as a bridge between scientific research and business practice — offering organizations of any size or sector a new way to transform sustainability from an ethical commitment into a recognized, measurable competitive advantage.
Latest research
Recent publications
Inside the Green Mind: Drivers, Barriers and Misconceptions in Sustainable Consumption
Serafini & Peluso — Palgrave Macmillan
Timeless Aesthetics: How Symmetry Enhances Sustainable Consumption in Luxury Fashion
D'Aniello, De Angelis, Amatulli & Pozharliev — California Management Review Insights