Three researchers, one model

He is Full Professor of Marketing at the University of Bari, Italy, and teaches courses at LUISS University and LUISS Business School in Rome. He has been Visiting Researcher at the Ross School of Business (University of Michigan, USA) and at the University of Hertfordshire (UK). His research focuses on consumer behavior, with a particular emphasis on luxury consumption and sustainable luxury. Using quantitative and experimental methods, he investigates how communication strategies influence consumers’ perceptions, attitudes, and choices toward brands and sustainability.

Professor Amatulli’s work has been published in leading international journals in marketing and psychology, including the Journal of Consumer Research, International Journal of Research in Marketing, Journal of Business Ethics, Journal of Business Research, Journal of Retailing, and Psychology & Marketing. He is the author of two books on sustainable luxury, “Sustainable Luxury Brands” (Palgrave Macmillan) and the recently published “Aesthetics and Sustainable Luxury Consumption” (Palgrave Macmillan). He is also the author of “Effetto Sinner” (Luiss University Press), which explores the rise of new-generation athletes as cultural and marketing phenomena, analyzing how authenticity, values, and storytelling reshape the relationship between brands, testimonials/ambassadors, and consumers.

As part of his academic commitments, Professor Amatulli has also consulted companies on how to develop a marketing intelligence program. Within the SustEquity project, Professor Amatulli contributes his expertise in consumer insights and sustainability-driven luxury branding, helping organizations understand how responsible strategies enhance perception, trust, and long-term value creation.

He is Full Professor of Business Management at the University of Salento, Lecce (Italy), Adjunct Professor of Sustainable Marketing at LUISS University and Adjunct Professor of Marketing Research at LUISS Business School, Rome. He is also a Senior Academic Fellow at the X.ITE Research Center on Technology and Market Behavior at LUISS University. His research mainly focuses on marketing and consumer behavior, with a particular emphasis on sustainable consumption, aging consumer behavior, and social communication. He specialized in experimental methods and quantitative data analysis.

Professor Peluso’s research projects have been funded by national and international institutions, for a total of over €450,000 in research grants as of 2023. His scientific production comprises more than 85 articles in leading international academic journals, including the European Journal of Marketing, International Journal of Research in Marketing, Journal of Consumer Research, Journal of Marketing Research, Psychology & Marketing, Research Policy, and Tourism Management, among others. He has also published five research books, two of which are on sustainable consumption: “Beyond Ethical Consumption” (Peter Lang, 2016) and “Inside the Green Mind” (Palgrave Macmillan).

He serves as Associate Editor for the Journal of Business Research and is a member of the editorial boards of the Journal of Hospitality and Tourism Technology and Psychology & Marketing. As part of his academic commitments, Professor Peluso has also consulted companies on how to communicate sustainability initiatives effectively.

He is Professor of Marketing at Luiss University in Rome, where he also serves as PhD Coordinator in Management and Rector’s Advisor for Marketing and Student Recruiting. He is Director of the Academic Research Unit at the Luiss X.ite Research Center and has held several leadership roles within the university, including Director of the Bachelor’s program in Economics and Management and Director of the Master in Marketing Management at Luiss Business School. His research lies at the intersection of consumer behavior, digital marketing, and luxury and sustainable consumption, with a particular focus on communication processes, social influence, and emerging technologies such as AI and digital platforms.

His work has been published in leading international journals, including the Journal of Marketing, Journal of Consumer Research, Journal of Marketing Research, Strategic Management Journal, and Journal of the Academy of Marketing Science. Professor De Angelis has received multiple international awards for both research and teaching, including several Best Paper Awards and Teaching Excellence recognitions at Luiss University. He is actively involved in the international academic community, serving as Associate Editor of the European Journal of Marketing and as a member of the editorial review boards of journals such as the Journal of Business Research and Psychology & Marketing.

He earned his PhD in Management from the University of Bologna and has held visiting positions at institutions such as the Kellogg School of Management at Northwestern University and the University of Wisconsin–Milwaukee. His research has been supported by competitive grants, including a PRIN project on Made in Italy and sustainable development, and he regularly collaborates with international scholars on topics related to consumer psychology, sustainability, and innovation in marketing.